Archive for August 18, 2010

Social Network Ownership – Tug of War?

Had an interesting chat with a recruitment agency earlier this week regarding their consultants and LinkedIn. Firstly hats off to them for pushing the use of LinkedIn as hard as they are, it’s a recruiters gold mine if you engage and use all aspects of the site/network, we receive a lead on average once a week currently from our efforts.

What was an interesting topic of discussion was “Who owns the 1st level connections that each consultant builds as their efforts on LinkedIn, the Employer or Employee/Recruitment Consultant?

This particular recruiters feels that all of the work that is done to either build an online or offline professional network during business hours, representing their company to promote their services, and thus connecting to that individual/s is the property of the business. I can certainly understand where they are coming from however is it that straight forward?

What of proof of time of connection (where they at the current employer when they connected on LI), can any company really stipulate that they own every person that their employees come in to contact with, and is this just taking the rules to far with internal business information and knowledge. Considering a LinkedIn account is represented by an individual, under their name, what ownership can a company have? Quite often you connect with more then just professionals in your industry, how can we really define or argue the two?

Now I agree that a LinkedIn network is certainly an asset, and once an employee leaves that asset is lost, however that person still needs to be replaced, with, you would expect, a potential new asset to bring with them. Can you really prove or is it realistic to ask an employee to prove their network and when they connected with them?

What are your thoughts? Should companies have the ability to “own” the employees networks either on LinkedIn or Twitter and demand they are deleted or similar once their tenure has ended?

Like or dislike this use of Twitter?

Not sure if I like this or not?

http://bit.ly/aguu3S

Have a look at let me know what you think. It’s cheeky and cheap (the bit I like I think), missing the point of social media entirely, and totally not what this agency should be using Twitter for. I’m sure they have heard of Seek, so why just mirror your jobs and not engage with your target candidate market instead?

Social Media Inception


Over the weekend I finally went and saw Inception. Unless you have been living under a rock you know this movie has something to do with dreams, and stealing them. On the surface that is initially what it is about, however as the movie progresses the key plot is planting an idea in someone’s dream/subconscious so that when they wake they will think the idea is their own.

Sounds simple right, wrong. And without giving away any more of the movie for those who haven’t seen it yet, (Go see it now) I want to focus on that point, “planting an idea in someone’s dream/subconscious so that when they wake they will think the idea is their own”.

Something dawned on me when I heard this and thought back to my recent Social Sofa episode with Steve Ludlow. Steve mentioned that the benefit that his business receives out of Social Media is that he gets to communicate with his network and does not feel the necessity to sell to them at every opportunity. With a more engaging and sharing approach, Steve has been able to fill 25% of his positions via Social Media in the last 12 months, without the need to sell or broadcast/spam his jobs.

Engaging with your network, providing interesting and varied content, encouraging feedback, conversation and no selling. When someone within your network is seeking a new career opportunity, they reach out to you, without the thought of another company. Without realising it they have you in their subconscious as the “Go To” company and it was all their idea. Did I hear you say Social Media Inception?

If this is not your strategy perhaps it should be, or at least be forming a large part of your social media communication, engagement and content creation strategy.

Social Media Inception, not a bad thought/approach if you ask me, what are your thoughts?

The Social Sofa – Michael Specht


You Are The New Dork

There isn’t really much I can say about this video other then I was in stitches the whole way through it. Watch and enjoy.

Social Recruiting Video Tip Carnival

Social Recruiting is still developing , and some countries, let alone companies are further ahead then others. Australia for me it seems is still waiting and watching. So I had an idea……Lets help them and everyone else out there with some tips.

All I ask is 30 seconds of your time (ok maybe 5 minutes) to record, via video, your No.1 social recruiting tip. It could be a tool you can’t live without, or something to consider when looking at a social recruiting plan.

Here’s how you can send it to me.

1. Think about your No.1 tip for a company about to embark on Social Recruiting
2. Record your tip in 30 seconds or less
3. Send your 30 second video to me via www.yousendit.com Email is justinhillier at talentonview.com (Thanks to TOV for my email account)
4. Provide me with your name, company website, Twitter account and a short, 120 character Bio in the comments below.

That’s it. I will collate all of the video’s, upload to the SR360 Youtube channel and create a blog that will have a link to every video with the information you provide me. My aim is to build a large library of video tips that we can all share and use to help everyone on their social recruiting journey.

Any questions please shout out. I’m looking forward to hearing, and seeing some great tips from all over the world. I of course will provide mine as well. I hope this will turn out to be a great resource for everyone.

I will give everyone till the 23rd August to complete. It should only take you 5 minutes, enjoy……The more the merrier so spread the word and get as many people involved as you can.