Amazing stats this morning from Nielsen showing the growth of Social Media usage in Australia. If this doesn’t make the HR/recruitment industry realise there is a HUGE LOST OPPORTUNITY in not being in the Social Media game then I don’t know what will.

Here is a brief overview:

9 million Australians now interact via social networks
Content sharing is the most popular activity
4 in 5 Australian Internet users have shared a photo
Twitter usage grew by 400% in 2009
Nearly 3/4 of Australians read a wiki
2 in 5 Australians interact with companies via social networks

Add to this that LinkedIn reported last week to now have 1 million users in Australia and the arguments just keep stacking up for everyone to jump on board. You can download the 3 page report here