I’ve had a few interesting chats with people all around the world over the last few days regarding social media and the impact it is having on the recruitment industry. There is no doubting that social media is not a fad, however there are still some, or should I say many, within the recruitment industry that just don’t believe that social media has a place, is worth their time and effort, or will produce any results to bother with it at all.

To me this is astounding. Having been around the industry for 9 years now, the one thing that has always been the most difficult thing for any recruiter, in-house or 3rd party to do successfully was connect and engage with the candidate market place, to truly have their finger on the pulse of what is happening out there beyond their usual 1st degree contacts.

With social media, that has changed the game, so why are so many recruiters, in-house and 3rd party, still so scared to delve in to the rabbit hole of social media?

Are they simply scared of the technology itself? Surely not, no doubt they are all on Facebook anyway.

Are they scared that they will be found out not to be a people person, for that is in fact what social media will highlight if you do not get involved.

Are they worried that it won’t produce results? How can this be, surely talking to people in your industry is your main focus anyway, how on earth from that can social media not produce results.

I’m stumped. Social Media for me has given me greater access to people within the recruitment world like never before. If you’re a recruiter, wanting to find candidates or clients, why on earth would you not utilise the vast power that is social media?

Laziness or blindness? You be the judge.