Not sure if I like this or not?
Have a look at let me know what you think. It’s cheeky and cheap (the bit I like I think), missing the point of social media entirely, and totally not what this agency should be using Twitter for. I’m sure they have heard of Seek, so why just mirror your jobs and not engage with your target candidate market instead?
[...] This post was mentioned on Twitter by Global Recruitment and Andrea Culligan, Justin Hillier. Justin Hillier said: Like or dislike this use of Twitter? http://bit.ly/bG5jJq [...]
I think it’s not disastrous if they have another account that engages and this account is advertised as jobs only
Thanks Steve. I agree with that in principle, however in this instance that does not seem to be the case. This agency is purely using Twitter as a broadcast channel to advertise their jobs. This is highlighted by the fact they are not “following” anyone themselves, thus proving their hands off nature to Twitter and no desire to engage and communicate with their audience.
If I was a candidate and understood this approach I certainly would not want to deal with this agency. Why they have even bothered to be involved in Social Media is somewhat perplexing, they are not being social at all.