I am noticing more and more lately that companies are rushing in to social media for the sake of it. It’s the latest craze and “we just have to be there”. That’s all good and well, but what damage is a hap-hazard, 2 bit, thrown together job going to do for you. Pasting your company brand all over the place, typing whatever into each profile section, and not thinking about each platforms demographic, functionality and relevancy to your objectives could leave you with a dogs breakfast.

Social Media is like any other undertaking that you are going to do in the business world. Don’t take the easy way out just because you think “if we are not up and running in the next 20 minutes we are going to miss out”. And believe it or not there is more then Twitter and Facebook out there, and they may not even be right for you anyway.

One very simple old school line comes to mind. Fail to plan, and you are planning to fail.

P.S If you don’t know where to start or want to make sure you are on the right track contact me. (Yes shameless plug but hey why not)