This morning I had the pleasure of interviewing Sam Mutimer as part of The Social Sofa series. During our pre-chat Sam mentioned to me that Foursquare have over 1 million users now in Australia. This figure not only shocked me but made me think immediately how it can be used for recruitment and just how powerful social media and mobile apps are becoming.

With 1 million people now on LinkedIn, over 7 million on Facebook, approx 1.3 million users on Twitter, 2.3M Australians have created a blog, 1.6M are updating their blog, and 7.1M Australians read blogs! and now with Foursquare proving its traffic, why are companies not jumping in to this space quicker when it comes to attracting and engaging with talent. Some if not all of these platforms should be a part of your Social Recruiting strategy.

Even with the odd double up, triple up or more, that’s 16 million people (taking the 7.3 million people who read blogs stat) taking part in Social Media activities. If if we said half that figure, is that not enough of an audience to target? If a job board started up tomorrow in Australia and said they have between 8 million – 16 million visitors each month would you advertise on it straight away, remember that’s TWICE the reach of Seek’s traffic?

Andy Headworth blogged recently on a great strategy for Foursquare (read it here), it could prove to be another great channel to use in your sourcing strategy.

Any combination of these sites and tools can add an insightful and more engaging experience for a candidate seeking a new career path and should be integral to your sourcing strategy and Social Recruiting activities, why wouldn’t you want to be involved and be involved now?