Tag Archive for job boards

Jobs Boards – Ditch The Resume DB Please, get SOCIAL

Ah, the good old resume database. How I hate thee. Might sound a little harsh but having worked at job boards in a sales capacity for 6 years I think I have every right to say they are fundamentally floored in today’s market. You see if I had a $ for every time I had a client say “It’s a waste of money, all the candidates are old or not relevant” I’d be a millionaire.

The major problem with the Resume Database as we know it, is that it is WAY to simple for a candidate to put the resume up there and do nothing else with it. This causes many problems. Often they sit there for years and more often then not they classify themselves in the wrong way. So how can job boards take the resume database forward and socialise this aspect of their sites.

I have one word for you, “Community”. The Resume database on most job boards is a formant sleeping giant. The candidates are asleep and the Employers/Recruiters are getting lost in the maze. Where is the interaction and engagement, what’s the point of having 300,000 people on a database if talking to them is near impossible. Greater engagement would mean greater value, not only to the job board in terms of revenue but to the candidate and employer in terms of faster matches.

So rather then candidates simply uploading a word doc, here is what it perhaps should look like.

1. Candidates creates Profile similar to Visualcv.com with added fields to create competencies that show specific situations of soft skill usage ie Leadership, Organisation, Decision making etc. Provide examples.
2. All Fields are searchable and the candidate has the ability to keep any fields “Private” as to avoid current Employer finding them.
3. Employers have their Company Profiles integrated in to the Community to enable candidates to shop around, search jobs, leave messages for HR or line managers.
4. Candidates and Employers can engage via SM tools such as chat, video messages, twitter feed, Forum engagement, connecting with like skilled candidates (similar to connecting on LI or Facebook)
5. Candidates can communicate with each other about current job searching issues or experiences and Employers have the ability to see this and react.
5. Employer talks/finds candidate they like. Candidate and Employer can organise “Virtual” interview via video next time they are both on line.
6. Candidate and Employer meet face to face and candidate is hired.

And this is just a start…….

Not only will the whole process be more transparent, but the interaction and engagement will be far more beneficial for both sides. And I’m sure far easier to justify the price of the database “Community”, then it is now.

Katherine Robinson wrote a great blog this week that focused on the front end for the advertisers. I totally agree with her comments.

Perhaps we are both barking mad, but I seriously think job boards will need to adapt and move with the times in order to maintain their value. The Greg Savage “Post and Pray” methd is simply not effective, and allowing candidates to just “spray” their CV’s off also needs reviewing. Something does need to change.

Job boards may not die, but they certainly will if they don’t move with the times.

And don’t get me started on ATS platforms, grrrr, but that’s for another blog.

Job Ads – Are you a sheep or unique?

sheepFirstly I have to apologise. I would like to apologise to all of my previous clients over the past 8 years that I have given advice to, on how to write an online job ad. I would also like to apologise on behalf of all of the job boards that are spewing out the same information day in day out on how to write the perfect job ad to attract candidates. Over those 8 years I towed the company line and gave the advice which for all intensive purposes is sound. The Internet allowed us to write as much as we want and we put a framework around it.

Whilst I never led any of my clients astray, or told them something that wasn’t beneficial, that framework is now broken. Today’s internet job ads are clones of each other and if they are not, then there is nothing in the ad itself that tells you anything about what the job actually is (yes I can see you nodding your heads candidates)

Today, this is how it roughly goes.

1. Job Title – Write something that is the ACTUAL job title or something that is along the lines of the job title but catchy.
2. Short Description – Think 140-160 characters depending on the job board, those who use Twitter should be getting the best out of this now. While I’m on it why don’t job boards tweet all short descriptions into relevant silo’s. Who is going to be first to jump on that, or has someone already, if so, speak up, we want to hear the results.
3. Job Ad……………………

This is where my frustration begins. Ok, so I was trained as a recruiter a couple of moons ago, that a good job ad consisted of 4-5 paragraphs. 1. Introduction of the company. 2. Explanation of the job title and who you will report to, team structure etc. 3. Overview of job role and purpose. 4. Qualifications and maybe just maybe salary. 5. Please Please Please Apply now.

The problem is, it is so structured, and so drummed into the minds of advertisers that seek professional help from the job boards, that all creativity has gone out the window. Where has the every day language and realism gone, it seems now that job ads are just rehashed over and over again, and not just from recruiters, who are constantly doing it, but corporate’s as well.

And it’s not just me, Thomas Shaw from Recruitment Directory has noticed as well and highlighted these 2 great ads on http://shar.es/aaPMp. Great ingenuity.

So who is to blame? Do we blame the job boards, who over the last 10 years have not redefined and re-developed more functionality for job postings other then some fancy imagery (god knows video would add a wonderful dimension to each job, a 1 1/2 min advertisement from HR or the hiring manager showing you not only is this job real but we have a personality, flair and culture);

Or do we blame ourselves, for sticking to this format so rigidly, that we have now no other way of writing an ad. Print was restrictive due to cost and space. The Internet has far more capabilities to advertise, why has it not developed?

I hear every day that recruiters and corporates are swamped with applications. Most of the time the candidate doesn’t even know what it is that they are applying for, the ad is written that vaguely. We can’t blame them, every job ad sounds and looks the same, why not apply to them all?