Not sure if I like this or not?
Have a look at let me know what you think. It’s cheeky and cheap (the bit I like I think), missing the point of social media entirely, and totally not what this agency should be using Twitter for. I’m sure they have heard of Seek, so why just mirror your jobs and not engage with your target candidate market instead?
Over the weekend I finally went and saw Inception. Unless you have been living under a rock you know this movie has something to do with dreams, and stealing them. On the surface that is initially what it is about, however as the movie progresses the key plot is planting an idea in someone’s dream/subconscious so that when they wake they will think the idea is their own.
Sounds simple right, wrong. And without giving away any more of the movie for those who haven’t seen it yet, (Go see it now) I want to focus on that point, “planting an idea in someone’s dream/subconscious so that when they wake they will think the idea is their own”.
Something dawned on me when I heard this and thought back to my recent Social Sofa episode with Steve Ludlow. Steve mentioned that the benefit that his business receives out of Social Media is that he gets to communicate with his network and does not feel the necessity to sell to them at every opportunity. With a more engaging and sharing approach, Steve has been able to fill 25% of his positions via Social Media in the last 12 months, without the need to sell or broadcast/spam his jobs.
Engaging with your network, providing interesting and varied content, encouraging feedback, conversation and no selling. When someone within your network is seeking a new career opportunity, they reach out to you, without the thought of another company. Without realising it they have you in their subconscious as the “Go To” company and it was all their idea. Did I hear you say Social Media Inception?
If this is not your strategy perhaps it should be, or at least be forming a large part of your social media communication, engagement and content creation strategy.
Social Media Inception, not a bad thought/approach if you ask me, what are your thoughts?
There isn’t really much I can say about this video other then I was in stitches the whole way through it. Watch and enjoy.
Social Recruiting is still developing , and some countries, let alone companies are further ahead then others. Australia for me it seems is still waiting and watching. So I had an idea……Lets help them and everyone else out there with some tips.
All I ask is 30 seconds of your time (ok maybe 5 minutes) to record, via video, your No.1 social recruiting tip. It could be a tool you can’t live without, or something to consider when looking at a social recruiting plan.
Here’s how you can send it to me.
1. Think about your No.1 tip for a company about to embark on Social Recruiting
2. Record your tip in 30 seconds or less
3. Send your 30 second video to me via www.yousendit.com Email is justinhillier at talentonview.com (Thanks to TOV for my email account)
4. Provide me with your name, company website, Twitter account and a short, 120 character Bio in the comments below.
That’s it. I will collate all of the video’s, upload to the SR360 Youtube channel and create a blog that will have a link to every video with the information you provide me. My aim is to build a large library of video tips that we can all share and use to help everyone on their social recruiting journey.
Any questions please shout out. I’m looking forward to hearing, and seeing some great tips from all over the world. I of course will provide mine as well. I hope this will turn out to be a great resource for everyone.
I will give everyone till the 23rd August to complete. It should only take you 5 minutes, enjoy……The more the merrier so spread the word and get as many people involved as you can.
I have been showing a few clients this fantastic video of late, and to put it simply, it has been blowing their minds away. It is the second video in the social media revolution series. There really is no doubting that social media IS NOT A FAD. With the statistics that are within this video are thought about, I really do wonder why social media and recruitment is taking its time, but alas, watch this video and make up your own mind.
There are a few, wait, a lot of companies out there that block the likes of Facebook, Twitter, Youtube etc. from their employees as they fear they will spend every business hour wasting time talking to their friends and not actually working. Whilst this might be true of a small amount of employees, to generalise and punish not only the rest of your staff but your business is policy suicide.
With Social Recruiting now becoming more prominent, companies are now using these sites to attract and source staff to their business. This firstly is fantastic, I love the use of Social Media to engage and communicate with people about wider company values and what makes a business unique. Each company has a personality and any candidate worth their salt will want to know that their personality matches the company they are applying to and there are clear opportunities for growth and development.
But what happens when a candidate turns into an employee and they cannot use Facebook at work to tell their friends that they just had a great meeting with a client, won an award or are off to a day of fun and excitement with their team. This is where I feel some companies seem to lose their way and restrict themselves from being even more successful.
Utilising these sites to attract and sell your business to candidates is great and has multiple benefits. So why then would you, once a new employee starts on day one, or day two, let them know that Social Media sites are blocked to employees? What seemed good enough on the outside, now is against company policy.
There are of course many social media tools to maximise and enhance employee engagement, but by blocking the tools you use as external communication and engagement pathways in to your company, you are sending mixed messages to candidates and employees that what is good enough for some, is not good enough for others.
Why risk polluting your message and perception by blocking sites and your employees that you could actually be leveraging.
This morning I had the pleasure of interviewing Sam Mutimer as part of The Social Sofa series. During our pre-chat Sam mentioned to me that Foursquare have over 1 million users now in Australia. This figure not only shocked me but made me think immediately how it can be used for recruitment and just how powerful social media and mobile apps are becoming.
With 1 million people now on LinkedIn, over 7 million on Facebook, approx 1.3 million users on Twitter, 2.3M Australians have created a blog, 1.6M are updating their blog, and 7.1M Australians read blogs! and now with Foursquare proving its traffic, why are companies not jumping in to this space quicker when it comes to attracting and engaging with talent. Some if not all of these platforms should be a part of your Social Recruiting strategy.
Even with the odd double up, triple up or more, that’s 16 million people (taking the 7.3 million people who read blogs stat) taking part in Social Media activities. If if we said half that figure, is that not enough of an audience to target? If a job board started up tomorrow in Australia and said they have between 8 million – 16 million visitors each month would you advertise on it straight away, remember that’s TWICE the reach of Seek’s traffic?
Andy Headworth blogged recently on a great strategy for Foursquare (read it here), it could prove to be another great channel to use in your sourcing strategy.
Any combination of these sites and tools can add an insightful and more engaging experience for a candidate seeking a new career path and should be integral to your sourcing strategy and Social Recruiting activities, why wouldn’t you want to be involved and be involved now?
This week’s Social Sofa is with Tim Bull and focuses on a great new Australian start-up company Tribalytic. Tribalytic is a twitter analytics tool to help you filter the noise and focus on the topics you need to listen to. Currently they are in closed beta and only index Australian users, however this is fantastic news for all of those Australian companies out there wanting to understand their market segment a little more via social media.
I have had a play around with the Tribalytic and I must say it is quite impressive. As their stream widens and new features come on board it will certainly be a part of SR360′s tools to use.
Click here to watch! Scroll to the bottom for this episode.
Recently a question was asked on LinkedIn regarding best practices when it comes to building your LinkedIn and other online networks? Here it is here. A great question and one that many people fail to remember when going about their every day social media strategies. I jotted down a few points I thought were relevant below.
1. Quality relevant and diverse content
2. Engaging in conversation
3. Giving more then receiving
4. Consistency in your message
5. Accepting feedback
6. Trying something new and not being afraid of failure
7. Listening to your network/community
8. Integrate across sites where possible and your own company site
9. Highlighting success and failure and learning from both
10. Define your objective but be flexible
11. Get in and do it and have some fun with it.
Can you add anymore?
