We have all heard of the Hamilton Island “Best job in the world” competition that ran last year. It was a global success and the use of social media tools to drive awareness, engagement and the overall success of the campaign can not be questioned. While it certainly did sound like The best job in the world, perhaps for many it may not have been, we didn’t really get a say did we.
This is about to change. Drake Intl. have created a competition to find “The Ultimate Job”. The competition is being run right around Australia to find The Ultimate Job in each city. The wonderful thing about this campaign is that the public decides what is The Ultimate Job.
Here’s how it works:
Each capital city will have its own Ultimate Job
There are celebrity judges who will choose the top 10 jobs to be voted on by the public. An article will outline each of the positions with the opportunity for each Employer to produce a video to promote their position further.
Mission Australia will receive revenue raised by public SMS vote for The Ultimate Job, % of job placement fee and all monies raised via Gala Event concluding the competition
Companies with vacant jobs will be encouraged, through multiple sources to submit their applications to be short listed for The Ultimate Job.
These are all real jobs that the public can apply to. Some companies are actually creating jobs specifically for this competition, how cool is that?.
The Ultimate Job will be announced at a Gala Event with the Top 10 companies in attendance. All jobs will be introduced, No. 10 right down to the winner. The celebrities participating in the judging will be in attendance.
The winning job applicant will be showcased at the Gala Evennt.
This is a fantastic competition that is going to showcase many great companies, and gives them the opportunity to not only showcase a fantastic job opportunity but also their Employer Brand and EVP. The involvement and support given to Mission Australia is brilliant and the calibre of the Celebrity judging panel is outstanding.
Drake have done a great job of putting together this competition and from what I understand Social Media will be used to promote the competition and allow engagement with the public, which after all is one of the main aims of this campaign, public choice. With companies like Deloitte, Foster’s and Myer already on board, plus many more, it promises to test each company to not only come up with a great job opportunity but might very well redefine what constitutes a great job, or in this case, The Ultimate Job.
You can check out the competition website here, or follow them on Twitter here.
