This week’s Social Sofa is with Tim Bull and focuses on a great new Australian start-up company Tribalytic. Tribalytic is a twitter analytics tool to help you filter the noise and focus on the topics you need to listen to. Currently they are in closed beta and only index Australian users, however this is fantastic news for all of those Australian companies out there wanting to understand their market segment a little more via social media.

I have had a play around with the Tribalytic and I must say it is quite impressive. As their stream widens and new features come on board it will certainly be a part of SR360′s tools to use.